Goodnight PayPerPost (PPP)

For those readers who are not familiar with PayPerPost it is a system where advertisers pay bloggers to write articles or reviews about their products or company, almost always with a link to the website in exchange for money. It is basically sponsored blogging. The benefit to the advertiser is usually hopes of better SEO from link building.

Looks like Google single-handedly ended the PayPerPost (PPP) industry with one knock out punch. According to an article on Adotas Google has started zapping the page rank of any blog found to be engaging in PayPerPost activities. That’s a pretty serious penalty, definitely not worth the few bucks received for a sponsored article… I am sure there will be more to come on this issue. In no time we will see that PayPerPost, which has always been questionable, is a dead end road…